Visual Identity – Shapes

The Stack

Inspired by the iconic architectures, breathtaking landscapes, and noteworthy locales where Rochester Regional Health has left a lasting mark, our design shapes are emblematic of the communities we serve.

The Stack is a nod to the Potsdam sandstone used in buildings and bridges throughout our region. This shape signifies strength, support, and foundation. It reflects the solid and reliable healthcare infrastructure that Rochester Regional Health provides.

Early History of Potsdam Water Street, old bridge over Racquette River, 1908