Visual Shapes

Inspired by the iconic architectures, breathtaking landscapes, and noteworthy locales where Rochester Regional Health (RRH) has left a lasting mark, our design shapes are emblematic of the communities we serve.

As Rochester Regional Health continues to grow and evolve, the visual language may incorporate new shapes. By remaining dynamic and adaptable, the style mirrors the progressive nature of RRH’s healthcare services, ensuring that the community’s needs are met with innovative and responsive care.

The Dome

Echoing the arches prevalent in the original architecture of Rochester Hospital.

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The Connector

Mirroring the “Gateway” art installation at the Rundel Memorial Library.

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The Wings

Inspired by the wings on the helmet of Rochester’s famous Mercury statue.

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The Stack

Nodding to the Potsdam sandstone used in buildings and bridges throughout our region.

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