Visual Identity – Shapes

The Wings

Inspired by the iconic architectures, breathtaking landscapes, and noteworthy locales where Rochester Regional Health has left a lasting mark, our design shapes are emblematic of the communities we serve.

The Wings are inspired by the wings on the famous helmet of Rochester’s Mercury statue. This shape symbolizes speed, agility, and the dynamic nature of healthcare services. It represents Rochester Regional Health’s ability to swiftly respond to the needs of the community.

Rochester’s Mercury Statue, atop the Aqueduct Building