Visual Identity – Shapes

The Connector

Inspired by the iconic architectures, breathtaking landscapes, and noteworthy locales where Rochester Regional Health has left a lasting mark, our design shapes are emblematic of the communities we serve.

The Connector Mirrors the “Gateway” art installation at the Rundel Memorial Library. It signifies connection and access, embodying Rochester Regional Health’s commitment to connecting the community with comprehensive healthcare resources.

River Passage Sculpture, representing a water wheel, Downtown Rochester, NY.